Shaq Traded to Cleveland Cavliers - Phoenix Suns Get Wallace

It is official now, Shaquille O'Neal (Shaq) has been traded by the Phoenix Suns to go play with Lebron James in Cleveland.

The Suns receive Ben Wallace, Sasha Pavlovic, and a 2nd round pick in the 2010 NBA draft.

The trade has been rumored for weeks and today the trigger was finally pulled. The trade clears up tons of cap room for the Suns and gives the Cavs and Lebron a large presence in the middle they lacked in this years NBA Eastern Conference Finals.

The Suns next year will be rid of the $21 million dollar Shaq, while the Wallace may be retiring which would reduce or eliminate his $14 million dollar salary.

Quick Ecommerce Tips to Increase Conversions

Follow these easy to implement steps to increase your ecommerce site's conversions

Tip #1

The keywords that drive your traffic are not just for Google searches. If a person comes to your website looking for beach wedding dresses than most likely they are looking for beach wedding dresses. It is important for your major keywords for each page the traffic lands on that the those keywords are prominent at the top of the page so visitors instantly know you offer what they are looking for.

Tip #2

As more and more people buy things online, the online customer gets used to certain items being in the same spot. Make sure your "view cart" is in the top right hand corner of the page. Your "add to cart" button stands out and is accessible above the fold of the page and at the bottom. You want it visible no matter where they are on the page. You want your phone number visible on every page either in the footer or the header. Knowing that they can call increases customer trust.

Rank For Competitve Keywords in Google Organic Search Results with Videos

As more and more businesses and websites find their way online, search engine rankings have become the new Wall Street jungle. High placement on major keywords can be gold to businesses as the traffic they generate can mean millions.

For many websites the power larger websites hold with more resources and more money can be overwhelming. You have a weapon to get to the top of Google rankings for competitive keywords. The answer is videos and especially Youtube.

Youtube was bought my Google and shows up exceptionally high in Google organic rankings. Do a test. I bet you that for just about every major keyword there is a video showing up on the front page. If there isn't one than this is an opportunity I would jump on as if you don't someone else will?

Since, I have know sold you on the power of videos the following are three steps you can do to make high quality videos that will get you to the top of Google natural search rankings.

3 Tips to Making Videos for Search Engines and the Viewer

Interesting

Your video has to be interesting at some level. It won't do you any good to get it ranked if no one wants to watch your video. Figure out a way to make your video entertaining, demonstrate a helpful solution, or be funny. If you create a funny video that makes people want to send it to their friends it won't matter if you are an accounting firm since hundreds of thousands of people could potentially see it.

You only have to be interesting for 2-3 minutes. Any past 3 minutes and you will start to lose your audience's attention. If you have more to say or think you are that funny cut the video up into segments and now you have more videos to post.

Credibility

Take the time to do right. If you are nervous the first time you shoot; start over. Watch your video back for mumbling or parts that are hard to hear. Remember that this video will represent your brand you want to make it of quality.

Quality doesn't mean you have to hire a film crew. You know the difference between representing yourself well and something you are not proud of. Remember getting traffic is only half the battle.

Also, be honest with yourself. If you are little dry find someone who can articulate your points clearly and with energy. Think about the types of people that engage you and use those people as your spokesperson in your video.

Titles How you title your video is the most important. It won't matter how great it is if no one sees it. Your title has two purposes. First, it must be keyword driven. Keywords are what search engines are picking it and those keywords are the terms you want your video to rank for.

Keyword stuffing it won't work. Think about creating a new video for each keyword phrase that you want to rank for.

The second aspect is you have to capture the attention of the person to want to watch your video. Look at newspaper headlines as they are a prime example of how grab your attention.

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Authority SEO is an organic seo consultant for your Phoenix Internet Marketing needs.