Quick Ecommerce Tips to Increase Conversions

Follow these easy to implement steps to increase your ecommerce site's conversions

Tip #1

The keywords that drive your traffic are not just for Google searches. If a person comes to your website looking for beach wedding dresses than most likely they are looking for beach wedding dresses. It is important for your major keywords for each page the traffic lands on that the those keywords are prominent at the top of the page so visitors instantly know you offer what they are looking for.

Tip #2

As more and more people buy things online, the online customer gets used to certain items being in the same spot. Make sure your "view cart" is in the top right hand corner of the page. Your "add to cart" button stands out and is accessible above the fold of the page and at the bottom. You want it visible no matter where they are on the page. You want your phone number visible on every page either in the footer or the header. Knowing that they can call increases customer trust.